How to Plan the Perfect Open House

Have you ever spent time and energy planning an Open House, just to have less than five people attend? Have you ever had a ton of people show up at your Open House, and been unable to convert a single one of them into a sale or a future client? Are you unsure about why your Open House failed?

Open Houses are now more important to the real estate agent than ever. A report in 2015 by the National Association of Realtors Home Buyers and Sellers indicated that 48% of home buyers cited the Open House as an important source for most of their information. The reasons for this are obvious, for many it’s the first time that they’re getting to smell, see, and feel the home in person. It’s also a way to see what other people think of the house, which is a powerful push in a person’s perception of a particular home.

I’m Cindy Bishop of Cindy Bishop Worldwide. I pride myself not only on being a successful real estate agent with over 28 years of experience, but a knowledgeable and helpful trainer and coach. I’m committed to making everyone who comes into contact with me succeed, and have compiled the following open house tips for you, both from my own experience, as well as teaching and coaching friends of mine. Use them to succeed, and contact me if you have any questions at all!

Here are the best ways to make your Open House perfect:

1. Pick a unique property, that’s easy to find.

We often don’t have control over which property we’re showing, but when we are able to select a house at which to host an Open House event, we should look for properties with the following:

* A direct route to them with very few turns. Street names are easy, and street signs are visible.

* Properties that are well kept, and visually pleasing from both the inside and outside.

* A home with some kind of „conversation starter“. It has a unique feature, and is not just four walls. It might have an infinity pool, a walk-in closet, or a newly redesigned kitchen.

* Your signage should be larger than life. On the event day, you need something to make the signs stand out even more. Balloons are often used, or you could even try streamers, or pinwheels. Be creative, just try to find something professional, but that catches the light and people’s attention.

2. Have your Open House event at the right time.

* Don’t have your event after dark. Plan your event to end at sunset.

* Consider having a separate open house preview, for neighbors only. And then an open-to-the-public type of event later. Neighbors love this preview event concept, because it makes them feel special, and they love suggesting who should live in their neighborhood. It also allows them to start thinking of friends and family they want nearby, and they become part of your sales force for you, as well as your advertising force for the actual open house.

* If you do have an event only for neighbors, consider taking out a camera and interviewing and recording them talking about the neighborhood. This is something you can add to your website, or social media, or have on repeat loop during your Open House. For example, imagine how powerful it is to have a recorded testimonial from a mother in the area about the school district?

* Don’t pick a date and time where people are not available, for example, the majority of people work Monday through Fridays from 8am-5pm, and may not be free on a Wednesday at 3pm. Additionally, people are usually not free on holiday weekends.

3. Make your Open House event the right vibe, and the more exciting, the better!

* Entertaining music is a possibility, but be careful that it’s not distracting and that you avoid certain genres or language that may be offensive. Music may be seen as a way to cover up noises or mechanical failures in the house. Make sure that you’re sensitive to how the music is being perceived.

* Snacks are a must! Try wine and cheese, or beer and wings. The most important part about the food is that it needs to match what type of neighborhood you are in. Fried chicken and hamburgers probably aren’t appropriate at a million-dollar listing, but champagne and caviar probably aren’t appropriate in a first-time homebuyer situation, either. Just a word of caution; however, if you are serving alcohol, be very careful about who you serve. You may even want to get someone on your team to help you out with this. The last thing you need is for someone to drink at your open house as a minor, or someone to drive off over intoxicated and get into an accident. If in the right kind of setting, having comfort foods is especially welcoming and makes many visitors feel more at home. Careful to avoid foods with bad odors or smells, as you don’t want them attributed to the home.

* Consider leaving a hand-written sign to „Help Yourself“ along with a list of ingredients, so that visitors feel like they are able to eat the snacks provided without fear.

* Consider having a slideshow or interactive photo board featuring the home at various times of year. You may want to show the home off in summer months, for example, if it’s currently January and the garden and pool are frozen over.

* Consider making a table, desk, or station with local school information, neighborhood information, etc. The more resources you can provide, the better. You want the guest to stop at this station and pour over the resources, and ask as many questions as possible.

* Make sure to engage each and every visitor so they have are interested, and want to stay longer.

4. Don’t just advertise your Open House, create buzz around it.

* Create an event on social media, and share it with all of your friends and clients, as well as everyone on your e-mail lists. Facebook ads have become an amazing resource for reaching a ton of people in your area that wouldn’t have been in your networks otherwise. And it’s incredibly cost-effective, for what it does. You should filter the Facebook ad to include only people in targeted zip codes. You can also un-invite or exclude people who work for other realtors or competing brokerages.

* Flyer surrounding businesses and schools in the area of the listing. Knock on as many doors as possible.

* Visit neighbors‘ homes with nice newsletters or invitations. The nicer the invitation, the higher the chance that they will pop in to see what all of the fuss is about. Some agents even suggest using wedding style invitations.

* Don’t just advertise on one channel. You can try Facebook events, Twitter, your own website, your e-mail list, your newsletter, NextDoor.com, and even Craigslist. Just make sure you follow all of the appropriate advertising and marketing laws as designated by your brokerage and state laws.

5. Logistics, Logistics, Logistics

* Make sure everything is in order so that you look your best, and the house looks it’s best. it should be clean, light bulbs should be new, dust should be gone, air fresheners should be working, the climate should be controlled. I’ve even heard of certain agents baking cookies in advance of the big event so that the house feels and smells extra homey.

* Consider removing clutter, which makes navigating the home difficult. You can also remove or hide offensive art, or anything that might make someone feel uncomfortable. But be careful- make sure the homeowner doesn’t just throw the clutter into closets or cabinets! People care more and more about storage these days, and if it looks like the cabinets and closets are busting at the seams with junk, they’ll automatically assume that the amount of storage space in the house is not sufficient

* Use natural light to your advantage. Make sure all window treatments are open and all curtains are drawn. All light switches should be turned on, regardless of where they are. You don’t want someone afraid to go in the basement, or thinking they aren’t allowed to enter the garage.

* Make sure the home owner is not present. The last thing you need is them having an emotional breakdown because they are going down memory lane, or answering a question incorrectly. People also feel uncomfortable freeing roaming when the person who owns the property is looking over their shoulder.

* With that said, valuables, if left in the home, should be secured. At the very least, you should know what they are and where, and make an inventory of them. I strongly advise you insist that the home owner take them out of the property before the open house, so you’re not held liable for them in case of damage or theft.

* Use your team. If you are alone at an Open House, you may be spread too thin. If you leave for a minute to check that a sign on the corner hasn’t fallen down, you may miss someone who pops in to find no one there. Have one person for signage and the guest book, one person on food and drink detail, and that leaves you free to talk to and engage guests.

* Have a loan agent or lender on hand, in order to answer any potential questions the home buyer may have about the process.

* Make sure you have the necessary paperwork required. You can print out a copy of the MLS but it’s strongly suggested that you make a booklet, flyer, or something more personalized to the property, and to yourself.

* Make sure you know the neighborhood, and have done comparisons of values in the neighborhood. You may lose credibility if someone asks you a question and you’re unfamiliar with this territory, and I’m sure you’d rather look like a pro!

6. Use the Personal Touch

* It’s not enough to have each visitor sign in. You should take detailed notes on your conversation with each person. If you can’t remember this, a helpful suggestion is to hide a notebook or tablet inside a kitchen drawer, and make notes as the day goes by.

* You should remember one thing about each visitor and bring it up at some point during their tour of the home. „Jerry, wouldn’t this be an amazing place to store your golf clubs?“

* Don’t try to sell anyone. They will come to you, and request the information they need, when they need it. This is a time to establish relationships. Your only objective should be to make this home (and yourself) memorable.

7. Follow Up

* Add all visitors to your e-mail list, as well as your newsletter list. AM Open House is a great app and resource to make sure you’re keeping on task with this.

* For those visitors who were seriously interested in the home or in you, handwritten cards should be sent out thanking them for coming, and encouraging their business in the future. Take out that handy notebook you stashed, and make personal notes in each card. They’re more likely to keep it the more personal it is. Above all, make sure your contact information is on each card.

* Some agents even send videos. You could forward on a Facebook live video of the open house, or send a YouTube video of the listing. You could even send some kind of greeting card video for a special way to say „thanks for attending!“ BombBomb is a great resource for this type of video.

* Text message is a wonderful way to contact people, and has a 95% open rate. It’s less invasive than a phone call, which people may avoid answering if they don’t know a specific caller. Send a very specific text message with a thank you, the property address, and more information on the property, or a link for more information.

* Send a follow up to the follow up starting with the subject header „I forgot to tell you… “ – You can then point out a feature you neglected to tell them about on the current property, or even point out other properties that you may have listed, if this one fell short for them.

Of course, the best resource for an Open House is a coach, who can suggest strategies unique to your community and clientele. Not only is this more effective, but a coach should follow up with you to make sure that everything went smoothly, and question each step if it doesn’t.

Cindy Bishop is the Managing Director of Cindy Bishop Worldwide, a real estate education company specializing in Business Enhancement and Growth training for the Real Estate Community. Cindy is an active coach specializing in real estate agent business development.

Immobilienmakler Heidelberg

Makler Heidelberg

How To Sell A House And Lot

There are times you think you are incompetent doing some things that are not your field or expertise. On this venture you come to prove something to yourself. Selling a property is crucial but if done with proper documentation, legitimacy, good faith and consent of both parties buyer and seller, transaction will complete in due time.

In my own venture, it took around ten months more or less to sell a house and lot of the transfer of property from parents to heirs of a clean title. You can seek the assistance of a broker, a lawyer, or a realty firm, among others, to help you with the processing of papers. Each office takes two, three or a month to stamp approval or release.

In the process of documentation, you need a set of photocopies of applications, receipts, affidavits, claim stubs, and other certificates. Label them in safe folders and keep in a bag so any time an office requires a copy, you have one available. Should a file be lost, certified true copies could be sought from the proper government offices.

Here are three steps from Attorney Glicerio Alarkon Jr. (San Beda College of Law), of whom I sought help for my papers.

„1 Settle the estate tax where the property of the decedent is located at the Bureau of Internal Revenue.

2 Secure a new title under the heirs at the Registry of Deeds or Land Registration Authority.

Before securing a new title under the heirs at the Registry of Deeds, you have to pay the transfer tax at the City Hall.

3 After all these steps, the property is now ready for sale!“

So after the lawyer’s advise, here is how the papers got processed selling a property. To save on brokers fees, I worked on my own selling a house and lot.

Initially, before step one, real property taxes must be paid every year, but if taxes have accrued and the interest charges are onerous, owners can claim and wait for a tax amnesty or pay in installment. Keep real property tax receipts.

In step one, once the estate tax have been paid, the Bureau of Internal Revenue will issue a certificate authorizing registration. From here, you can go step two.

Other documents you may need are publishers affidavit, an extrajudicial settlement of estate, tax account numbers, government identification cards, valid identification cards, and a special power of attorney from the Consulate General of the country where the other heirs reside if the heirs are living abroad. For example, our extrajudicial is from the Consulate General of the Philippines in San Francisco, California, USA. Also, death certificates of parents, and sometimes, birth certificates of heirs from the National Statistics Office have to be prepared. Save some money for notary fees and transportation, among others.

The last step is the Deed of Sale. With this, the seller should pay the capital gains tax. Payment of the property can be made in cash or check. However, verification from the bank is necessary, if payment is in check. You will need a lawyer to help you during this transaction. Also, you will need the bank’s assistance for safety. Should the money be of material amount seek the help of a police officer. Truly, the help of good workers!

Remember a good sale happens in an honest deal! My mission accomplished! Thanks be to God!

Immobilienmakler Heidelberg

Makler Heidelberg

Homes For Sale: 5 Tips to Sell Your Home Fast

When the market is down, homes for sale can sometimes sit longer than homeowner’s would like. Generally, lowering the price moves it quicker because buyers want to feel like they got a good deal. However, lowering the price isn’t the only option, and it is helpful for homeowners to learn tips to help them sell their home fast.

1. Create Curb Appeal

When you sell a house, it’s important to remember that appearance is everything, and so are first impressions. The first thing a potential buyer sees is the outside of your house. Make sure your yard is well-kept, clean, and uncluttered. Replace any old or faded shudders, give the house a fresh coat of paint if needed, and replace outdated or worn gutters. In short, make it look as nice as possible on the outside so potential buyers want to see the inside.

2. Differentiate From Your Neighbors

There may be several homes for sale in your neighborhood or on your block, and you need to set yourself apart from them. Start by making your home memorable, which should also increase its value. You can get custom landscape designs, high-grade windows, or a new roof. Just make sure that you don’t go overboard with pricey renovations that may not pay off.

3. Update Your House

In a down market, buyers have a lot of options, and they don’t want a house that they need to fix up after buying it. Your job is to make them feel like they can move in and hit the ground running with their new life. Ensure that the doors, appliances, electrical, and plumbing fixtures are in compliance and good working order. Change the batteries in the fire alarms, make sure the molding and baseboards look nice, and update anything that is outdated or unattractive.

4. Clear the Clutter

Potential buyers need to see themselves living in your home, and it’s difficult to do when it is cluttered. Go through everything and either get rid of stuff or take it to storage. You want your home to look simple and clean so buyers can easily picture themselves there. Consider hiring a stager to help you make the most of your space, and create the right image for potential buyers.

5. Sweeten the deal

You may not need to lower the price of your home to sell it, but buyers still want to feel like they got a good deal. In that case, consider some perks. Offer a credit to go toward closing costs or offer to pay closing costs outright. Check with your realtor to see if there are specific deals buyers want that you can consider in your offer, as well.

Selling a house in a down market doesn’t have to be difficult, and homeowners don’t have to immediately lower their price. Start with one of these tips to help you with your homes for sale, and increase your chances of selling it quickly.

Immobilienmakler Heidelberg

Makler Heidelberg

Top Ten Tips For the Best Road Trip Ever

There is nothing more fun than an old-fashioned road trip. I love taking to the open road and exploring our country. Now, I’ve been a „road tripper“ for some time and though I love air travel, I love the road trip because that’s how you can really experience the country. So it’s time to get your favorite tunes and munchies ready and plan your open road trip adventure with these ten easy road trip travel tips.

1. Plan your trip. First, you need to determine where you’re going to go and then plan your trip. Planning doesn’t have to take a long a time, but you do need to know the route you’re going to drive and points of interest along the way that you’re going to want to stop and explore. Half the fun of a road trip is seeing the sites along the way. I like to MapQuest my trip and have that as my main plan of attack for my road trip. GPS is very popular these days and I recommend them, but you can’t always rely on them when you hit construction zones or accidents on your journey. That’s why it’s essential that you have a real map with you for the areas you’ll be traveling to and to plan alternate routes if necessary.

2. Make your hotel reservations BEFORE you go. Part of the fun when traveling on the road is stopping wherever your heart desires, but there’s nothing worse than a „no room at the inn“ experience on a road trip. You may not realize that there is a „Comic Book Trade Show,“ „Strawberry Festival“ or convention in town while you’re visiting and there are no rooms to be had. If you do not book your reservations in advance, not only are you running the risk of having to sleep in your car but also you can’t manage your road trip budget effectively. If you’re traveling with your family or a group of friends, consider staying at an all-suite hotel or even renting a time share, a great option for families taking a road trip. Did you know that 90 percent of people who own a timeshare don’t utilize it on a regular basis? Many great offers can be found at some of the bigger hotel chains that offer timeshares and many of them even have a washer and dryer. For my road trip to Scottsdale, I booked a fantastic one-bedroom suite with a kitchenette at a time share property directly through the hotel for just $100/night including tax at the Sheraton Desert Oasis Villas.

3. Give your car a full tune up before you go or consider renting a car. One week before you go on your road trip, take your car in for a tune up and ask your mechanic to ensure the car fluids are topped, air pressure in your tires is at its best for highway driving, and any other necessary concerns regarding your vehicle are addressed. Should you need to get something fixed, it is best to do it at a place you can trust before your road trip. Plus, it can be more expensive when it is a have-to situation. Also, make sure you pack a roadside safety kit just in case of an emergency. For me that kit includes my American Automobile Association membership card (Premier Membership). If you have a car that is no longer under warranty or has automatic roadside assistance, then a American Automobile Association membership is a necessity as it will save you a fortune in the unfortunate event you have a break down and have to have your car towed. If you’re at all concerned that your current vehicle is not „road trip worthy,“ then you may want to consider renting a vehicle for your road trip. I did this for my trip to Arizona as I found a great deal on a rental car and had the peace of mind for my road trip.

4. Pack your own food and plan a picnic. I used to be addicted to stopping at fast food joints on a road trip. There was something that felt fun about that on a trip but I’ve since learned that I prefer to pack my own food for my journey. It doesn’t just keep me eating healthier, but it also saves money, too, especially if you’re traveling with your family. Also, if you plan ahead, you may find that there is a great stop for a scenic picnic in your travels and packing a picnic is so much better than flying through the Drive-through. If you do make a stop, either for a picnic or to explore a cool sight along the way.

5. Bring great music or audible books with you! Music is truly the soundtrack of our lives and every road trip needs a soundtrack. I think of my trip to Seattle every time I hear a Phil Collins song from „No Jacket Required“ because that was the primary music I was listening to on that trip. I think of the Bahamas Harbor Island and the amazing walks on the Pink Sands Beach every time I hear Wilson Phillips music. It’s sort of like having a theme song for every vacation but hearing the music even today will evoke fun memories of wonderful trips. I also love catching up on books I’d like to read but somehow find it easier to listen to. That’s where audio books come in and you can download them to your mp3 player, iPhone, or other PDA device. !

6. Don’t forget to pack a boredom buster bag for the kids. One thing I’ve learned from producing for TV’s „The Travel Mom“ Emily Kaufman, is that if you’re traveling with kids, you need to make sure you have plenty to entertain them during your road trip. She calls this the boredom buster bag. Don’t forget to pack some kid music your children like along with fun travel games that include magnetic board games. DVD players are an option for really long trips and as long as your child isn’t prone to car sickness. Of course, electronic games will keep your kids occupied but I would encourage you to limit the time on these toys especially if you’re traveling through some great scenic areas. It’s an excellent chance to bond as a family and your child’s memory of the trip will be lost if they’re lost in a Game Boy.

7. Remember, a road trip is as much about the journey as it is about the destination. One of my all time favorite road trips was the day my niece, Jessica, and I drove 52 enchanting miles on the „Road to Hana“ on the island of Maui in Hawaii. I’ll never forget that the guide book said, „Remember, Hana is not a destination, it’s a journey.“ Hana is located about 52 miles from Kahului, however a typical trip to Hana takes at least three hours, as the road is very winding with approximately 620 curves over 59 bridges, 46 of which have only one-lane. This delightful road trip is a memorable journey that winds through a lush, tropical rain forest that is laced with tumbling waterfalls, black sand beaches, scenic lava cliffs, fresh fruit stands, and tropical hillsides. Jessica and I stopped at least ten times including one stop to picnic on that black sand beach. We took photos by waterfalls, delicious fruit stands and beautiful tropical flower gardens. You should treat your road trip vacation the same way we did our Road to Hana: Enjoy your road trip as a journey, not a destination.

8. Make good use of every stop. I like to plan my stops for fuel, food, and restrooms so that I utilize my time efficiently and don’t waste time making three stops instead of one. Probably the most important thing is that every time you do stop, make sure everyone in the car uses the restroom (even if they think they don’t have to right then). This will cut down on the stops you’ll make only for that purpose. Also, if you’re traveling with kids, and you just need to stop for the restroom, I recommend stopping at a Starbucks. Parents can get a coffee or an ice tea, the restrooms are clean, and there are not a lot of distractions for kids (like toys to buy) that a truck stop or gas station may have. Use the Starbucks store locator at their website to help you plan your stops before you go. Do be a „good egg“ and make a purchase at Starbucks while you’re there.

9. Avoid Trouble. When you’re on a road trip, you need to be street wise. Don’t be a target for crime by leaving your valuables on the seat in your car (DVD players, Game Boys, etc.) and don’t advertise you’re on a road trip with pillows and blankets every where. When you park your car, hide your valuables and road trip creature comforts. If you are proactive at keeping your „I’m on a road trip clues“ clearly hidden, any thief or troublemaker should just walk right by your car. Other street wise considerations is to always park where there is good light and foot traffic and make sure your windows are rolled up and the doors are locked whenever you leave your car. You may also want to purchase items like „the Club“ if you like that extra insurance for safety. Finally, when you’re driving, watch your speed. Speeding gives you the chance to get a ticket and more importantly, it decreases your time to react if the need should arise. If you are the driver, you are responsible for your passengers. When you see signs that say, „Speed limits are photo enforced,“ believe them. Other good driving tips include avoiding rush hour, especially in bigger cities, and whenever possible take turns driving with other people in the car. You’ll also want to avoid driving at night if you are not familiar with your surroundings.

10. Get a Go City Card and save up to 55% on attractions and theme parks at your vacation destination. Last year, I flew my 8-year-old niece, Alexis, and 10-year-old nephew, Tyler, out to Los Angeles for their spring break (using Southwest Airlines Reward Miles, of course) and we took a road trip down to San Diego. That’s when I discovered the money saving Go City Card for San Diego. With this card, I saved hundreds of dollars in admissions to Legoland, the Wild Animal Park, the San Diego Zoo and other attractions including a Whale Watch on the Pacific Ocean just by purchasing a Go San Diego Card.

Instead of paying individually for each local attraction, you pay one price for up to 40 attractions (depending on the city your visiting) and you get to create your own experience, tailoring your activities based on what you like to do, while also enjoying tremendous savings. For example, with the Go Los Angeles Card, you can choose one, two, three, five, or seven day cards at a low, pre-paid price to gain access to 40 included attractions. This saves up to 55% compared to buying tickets directly at Universal Studios Hollywood, LEGOLAND California, Knott’s Berry Farm, Paramount Studios, the Queen Mary, and many more attractions. Go City Cards are available in many cities and vacation destinations in the U.S. including Los Angeles, Chicago, Boston, Las Vegas, New York City, San Diego, San Francisco, Honolulu, Orlando, Miami, Seattle, Blue Ridge and even Toronto.

Final Tips: Don’t forget your cell phone and make sure you’re „hands free“ when you do use it while driving. In many states, it’s the law, but it’s also down right dangerous. Always use your cell phone „hands free“ when you drive. Don’t forget to update your software on your mobile before you leave because you don’t want to be charged higher rates for roaming charges. Finally, it’s a real good idea to email a copy of your itinerary to other family members or friends in case of an emergency – this is especially a good idea for women traveling together. Now, drive safe and have fun!

You can get more details at my website at Best-Travel-Deals-Tips.com.

Immobilienmakler Heidelberg

Makler Heidelberg

Real Estate Lead Generation Services – A Breakdown Of Those Available

Online and automated real estate lead generation services are provided by companies that do the bulk of your lead generation work for you. In return for payment, they provide you with targeted leads of prospective clients who are investigating the sale of their home, thinking about buying a home or actively searching for a real estate agent.

But who are these companies, how do they work, what information can you expect to derive from their services, and what do they charge? For a breakdown of some of the industry’s most popular real estate lead generation companies, keep reading.

Realty Generator

Realty Generator syncs your local MLS listings with your website, manages search engine advertising spending, offers cell phone alerts, and includes CRM (Customer Relationship Management) software.

House Values

House Values is a website that lets homeowners type in their zip code and real estate property info in exchange for a home evaluation, provided by you. In turn, they collect the visitor’s contact info and pass it on to you for a nominal fee.

House By Mouse

Through a variety of websites and MLS listings, House by Mouse collects visitor information and passes it on to you. You get email updates, including those local prospects‘ contact info and, in turn, pay per lead generated. They charge about $12.95 per lead.

Realtor Exposure

Realtor Exposure works by providing you with a personal website that is designed to capture leads from buyers and sellers who are searching for home information in your area. Those leads are delivered to your cell phone or email. They also guarantee that your site will appear on the first page of search engine results, but this isn’t confirmed.

1to1Red

1to1Red allows you to set your monthly budget and then creates a personalized lead generation program based on that budget. They can manage advertising, online campaigns and pass on potential leads right to your inbox. Their focus is on quality leads and providing you with all the tracking information you need to stay on top of your marketing.

For an average of 5-15 quality leads per month with 1to1Red.com, you can expect to pay approximately $500.

HomeGain

HomeGain’s biggest selling feature is that you only pay a referral fee if you close a deal. They offer customized coverage areas for a low monthly subscription rate and, in turn, provide you with the contact information of web searchers looking for a home evaluation or realtor.

Immobilienmakler Heidelberg

Makler Heidelberg

How to Make Money Online by Creating and Selling Short Reports

How to Make Money Online With Short Reports

Writing short reports and selling them for a low price is one of the most powerful ways of making money online fast. In this post we will see how to write a short report and set it on autopilot so that it makes money 24×7.

What to Write About?

Look around you. What inspires you the most? What are your passions, how do you spend most of your time, is it reading? fishing? cooking?

Are you an expert in anything? Do people ask you for suggestions about something? There are literally thousands of ways to find inspiration, if you want to!

A great way to write a report that sells is by concentrating on something that focuses on relieving pain or solving a problem, that kind of stuff.

But before you get all excited and start creating a report, just make sure that the topic you are going to write about is in demand. One way to do that is by using a keyword tool. There is a free keyword tool out there which is more than enough for this purpose. The tool is Google Keyword Planner. Using this tool you can easily estimate the number of people searching for a particular topic and keyword each month. If you want more professional insight and want to find highly profitable keyword ideas go for paid tools like LongTailPro or Market Samurai. LongTailPro is a professional keyword tool which gives you keyword ideas and its profitability scores. You can also use this tool for getting blog post ideas, research a profitable niche for your next site and much more.

How to Write the Report

You can easily create a report using free tools like OpenOffice suite or a paid one like Microsoft Office. Create a document in word format and then export it in PDF format when saving the document. That’s it. Your report is ready. Don’t forget to add pictures and media where necessary in your report.

How Many Pages?

When you are just beginning try to keep it short. Anything between 20-30 pages should do. Remember it’s about the quality, not quantity.

How to Price Your Report

For a 25-30 page report you can price anything between $5-10, considering you are an amateur and nobody in the industry knows your name. Once you become popular you can even charge $100 for a short report provided it is a high voltage content.

How to Sell Your Short Report

You can opt for a cheap web hosting account and register a domain name. Once you are done with that you can hire a designer to create a sales page for you (which is going to cost you heavily) or buy Optimizepress ($97 for 3 domains).

Optimizepress gives you flexibility and you can create as many landing pages and squeeze pages as you want. It is easy to design. Another option is Leadpages which costs $37/month.

Once your landing page is ready subscribe for e-junkie which costs you only $5/month for one item. It is a digital product delivery system which delivers your report to the customer’s email once the payment has been processed. Remember, e-junkie doesn’t process payments. For accepting payments use the PayPal business account which can be easily connected to e-junkie and which is free to get started. This is only a one time setup. Set it up and it will earn you money on autopilot. PayPal does take a commission for each transaction carried out, but it is definitely worth it.

Once you start making enough money with your first report you can make several similar type of reports in different niches. By this way you have got a decent online business for you which earns on autopilot and supplies you with a continuous stream of passive income.

Immobilienmakler Heidelberg

Makler Heidelberg

The Top 10 Tourist Attractions in Berlin, Germany

Inglourious Basterds, The Berlin International Film Festival, more than 30000 palaces and castles, hundreds of wineries and the Bundesliga are not the only things which define the majestic country of Germany. It is also home to an extremely rich and varied history, unique works of architecture, priceless art works, a great culture, crazy music and even wilder parties. Apart from the innumerable sights and things to do, Germany is also blessed with some of the most beautiful natural landscapes of the world. From spending a day amidst nature and exploring countless castles and palaces to sunbathing on nude beaches, Germany has something unique for each of its travellers. A few of the top sights of Germany are the Old City of Heidelberg, the Neuschwanstein Castle, the Cologne Cathedral, Romantic Rhine, Lindau and of course the world-famous Oktoberfest.

The Old City of Heidelberg

Heidelberg was one of the very few cities of Germany which was spared from bombings during the World War II. As a result, it retained much of its old world charm and still exudes an aura of romance and adventure which prevailed during the medieval era.

The Neuchwanstein Castle

The Neuchwanstein Castle is located on the top of a rugged hill near the town of Fusen. Popularly known as the best fairytale castle of the world, it has been an inspiration to numerous theme parks and fairy tales such as the Disneyland and the Sleeping Beauty castles. It is also one of the most photographed buildings of Germany and invariable features on most tourist itineraries.

The Cologne Cathedral

The Cologne Cathedral is one of the most important pieces of German history and is also the third tallest cathedral of the world. The construction of this cathedral took more than 600 years and the construction process was passed from generation to generation. The most astonishing fact is that when the cathedral was finally finished in the year 1880, it was still true to its original plans which were developed way back in the year 1248. Further, the cathedral also has the proud distinction of being the only standing building of Cologne after it was leveled by bombings in the World War II. As a result, numerous theories such as divine intervention came about. However, it was actually an orientation point for the pilots which resulted in it being saved from bombings.

Romantic Rhine

Popular as the most famous section of Rhine, Romantic Rhine has been enticing countless tourists since eternity. The area runs from Koblenz to Bingen and is characterized by the Rhine river carving its way through hundreds of castles and ruins and vineyard covered hills. Another factor which has contributed greatly to the appeal of the area are the countless historical towns and villages in the area which dot the Rhine River.

Lindau

The city of Lindau has great historical importance and is located on the converging point of the Swiss, German and Austrian borders towards the east of Lake Constance. The city has about 3000 inhabitants and is full of historical buildings and medieval palaces which are extremely popular amongst the tourists.

Oktoberfests

The Oktoberfest is the largest festival in Germany which is extremely popular all over the world and draws about 6 million tourists annually. The festival is known to have immense importance in the Bavarian culture and began way back in the year 1810. Its appeal and popularity has kept growing ever since and the carnival is famous for unlimited amounts of beer and traditional practices such as Knodel, Hendl and Wurstl.

The Brandenburg Gate

Very few monuments have received more international fame than The Brandenburg Gate. Built in between 1789 – 1791, the Gate represents the past and the present eras of Germany in exemplary fashion. The main attraction of the Gate is its unique architecture which includes 6 Doric Columns that forms 5 passageways with pedestrian access only. In the year 1794, a depiction of Goddess Victoria, the Goddess of Victory, riding a four-horse chariot was also added.

Berlin’s Museum Island

The Berlin Museum Island is a UNESCO World Heritage Site which is located right in the heart of the city of Berlin. This magnificent museum is extremely popular amongst the tourists as well as the locals due to its humongous collection of priceless treasures and artefacts. Also known to be one of the most important museums of the world, The Museum Island takes its visitors on a journey through time which begins with the cradle of civilization on the streets of Mesopotamia, passes through the Egyptian, Greek, Roman, Byzantine and the Islamic eras and ends with the era of 19th Century Romanticism and the Modern Ages.

The Romantic Road

The Romantic Road starts from Wurzburg and goes on till Fusen. It is one of the most visited routes of Germany which has been made popular due to the small winding towns and villages which line up along the route, exquisite wines of Wurzburg, the Neuschwanstein Castle, immense scenic beauty and the magnificent lakes of Fusen.

The Rugen Cliffs

Made famous in the works of Caspar Freidrich, the Rugen Cliffs are one of Germany’s most famous and popular attractions amongst tourists from all over the world. Located in the Jasmund National Park in the northeastern part of the Rugen Island, these have been subject to constant erosion. Towering high above the Baltic Sea is the Konigsstuhl, which is also popular as the most majestic part of the Rugen Cliffs. These chalk white cliffs are very popular for their mesmerizing sights, great aura and an incredible atmosphere of romance.

Immobilienmakler Heidelberg

Makler Heidelberg

Tips On Picking "Sleeper" Real Estate Property

Real estate investing is all about perception. Your perception of where the market is going, in conjunction with where it’s actually going. The aim, as always is to buy low and sell high.

You want to buy a cheap tract of dirt and sell it as a high priced piece of developed real estate, after it’s appreciated enough to turn a tidy profit. Selling the property is an art in and of itself.

Buying an initial tract of dirt lends itself to some solid, rational guidelines:

First, look at trend lines for housing prices in your area. While most housing markets are in decline (and the housing markets in Florida and California are adjusting from more than a decade of over-valuation), there are markets where the housing prices are going up. This is a decent leading indicator that there’s a market for expansion.

Second, look for job related news. Home purchases require a steady source of income. New employers moving into a city, or a government branch office opening up are a strong indicator that good, well paying jobs are likely to come up. Where well paying jobs roost, home purchases follow.

Related to this, talk to your local city planning office. Are there recent purchases of „right of ways“ to lay down sewer lines? Is the local telephone cable making plans to run out fiber optic lines – a „must have“ trend in new home construction. These things point to areas where home growth is immanent. Other big tip offs are school bond issues (found in your local news paper) and new parks being opened up.

Before you look at the land, check out the adjacent commercial real estate usage. Look for „family friendly“ or „residential friendly“ commercial properties: Houses that are close to grocery and clothes shopping tend to fetch a higher price than ones that are farther away. If there’s a movie theater nearby, or plans for an elementary or middle school, factor that into the size of the homes you build, and what their amenities will be; buyers looking for those features are looking for „mover upper“ homes – with a bit more floor space, and two (or three) bedrooms for the kids. Other spots to look for are anchor stores, like Wal-Mart and Best Buy. These companies spend millions on surveys of purchasing patterns before buying a store location; if they’re buying a plot of land, you’ve got about a year to a year and a half window to look into nearby real estate for single family residential and rental residential properties.

You can even flip this on its side – if you can talk to a group of commercial real estate investors, building a shopping center as the nucleus for home development is also a viable combined strategy. This also applies to highly urban areas. Many downtown areas that have been abandoned by businesses can be converted to apartment buildings, and some of the older housing projects are being torn down for mixed-use spaces with combined commercial and residential areas. In particular, you can often get block grants to help with the financing on projects like this, and there are programs from HUD that can help out a great deal with „urban renovations“.

Another source to investigate is the demographics in your area. Look at the US Census figures (and local county figures) for median age, and median birth rate per capita. You want to invest in areas where the population is growing already. High skews in the ’40s and ’50s indicate that you’ve got a bunch of people who are going to retire soon, and retirees are highly prone to selling properties off. Places to watch carefully are most of the urban parts of California, and great swaths of the rural Midwest, where demographic trends have been changing entire towns since the 1950s as the country’s population has shifted to urban areas.

If there’s a local planning council, or urban development council, make it a point to get the minutes of all the meetings from the past year. The city council offices will have them on file as a matter of public record. Also try to get into the next range of meetings as an observer. Discuss with the city and county managers where they see housing and construction trends moving. What you’re looking for is real estate that will be desirable in two to three years; look at road planning atlases, and look for all the data you can find. Also look for real estate that will be scenic – lake front property is as close to a guaranteed bet as you can get in real estate investing, particularly if there’s a lake that’s at the „far end“ of a development axis. Likewise, if there’s land that the city council is looking to acquire for parks, buying the adjacent lots now means you’ll be able to sell them later.

Lastly, talk to the professionals in your communities. Talk to architects who can tell you if they’re busy or not. Maintain professional contacts with engineers, bankers and attorneys. They will usually know about projects well before the general public. Also make a habit of reading the local newspaper’s business section. Often times, the first clue that a business may move in to your area is buried at the bottom of a column on page 8.

Using the guidelines suggested above will help you to find „sleeper“ raw land properties. These „sleeper“ properties are perfect for the buy low, sell high strategy used by successful commercial real estate investors.

Immobilienmakler Heidelberg

Makler Heidelberg

Boarding Stable Barn Etiquette

Each barn has its own personality, its very own unique feel. Some are friendlier than others. Some are fancy, while others are more down home. Some house very serious competitors, and there are those who just want to have fun. But across the board, the basics of barn behavior, barn etiquette if you will, is universal. When riding in an arena going the same direction as another horse, let the person ahead of you know if you are going to pass to the inside or the outside, say „inside“ or „outside“ and stick to it. Don’t change your mind at the last second. The horse and rider in front of you needs to rely on you to make the right choice. It’s hard to ride when you’re looking over your shoulder.

When a horse is approaching you from the opposite direction, it’s just like driving a car. That horse should most always be on your left. Changing directions and reversing should be announced also. You don’t have to shout, just simply state the fact. Most often the other riders will oblige. Let them know if you are going to school over jumps. There is nothing more annoying, not to mention potentially dangerous, than having a horse and rider start taking jumps without advance warning. When entering and leaving the arena, say „Door“ to let others know you are entering and leaving; approach crossties with regard to the horse and rider. Horses can spook for seemingly no reason at all, don’t give them excuses.

Clean up after your horse in the grooming area and crossties. Until that bridle is on, there is no reason to not do it right then and there. If your horse is completely tacked, it’s a given you’re not going to unbridle him and put him back in a halter so you can clean up. Nor do you want to hook crossties to his bridle. Clean it up when you finish riding. Chances are if it is a busy barn, someone will go ahead and clean it up for you before grooming and tacking their horse. Thank them and remember to return the favor. A boarding stable with horse owners that look out for one another is the best barn to be in.

Thus said, this does not apply to giving treats to another person’s horse. Do not, I repeat, do not assume it is okay to pass out carrots, apples, sugar cubes, low-cal treats, or anything of the like. It is not your right. Let me say that again. It is not your right. It is wrong. If you have asked the owner’s permission and it has been granted, that’s a different thing. Aside from that, even if the horse is the best beggar in the world and does handstands and summersaults for carrots, please, please, please, walk on by. That horse could be on a special diet, he could have just been wormed, treated with medication. He could be allergic. You don’t know. His owner knows, and rightfully so. It’s not your horse.

In certain barns, it’s alright to give your horse extra hay. Not anyone else’s, just yours. The best thing to do if you are finding that your horse doesn’t have hay and you hate leaving him or her that way is to talk to the barn manager or owner. Ask them what time horses are hayed and how often, when is night check, when is water topped off? As a rule, horses are not always going to have hay in their stalls, particularly the easy keepers. They eat quickly and take a dream-filled nap in preparation for the next feeding.

If you do give your horse hay, be quiet about it. The other horses are bound to get stirred up when they see you blatantly serving up hay to your horse and not them. It is not acceptable in any barn that I know of to hay your horse and then go hay everyone else’s because you feel bad, now that you have them all riled up. It goes back to not knowing each horse’s needs. Again, check with the owner or barn manager. This applies even more so with grain.

Do not borrow another person’s tack, blankets, and turnout sheets, fly masks; fly spray, etc. without asking. Do not borrow grooming supplies such as hoof picks and scissors without asking. Do not borrow grooming brushes and combs, period. It’s not good practice. Don’t leave your horse’s halter hooked to the crosstie. Before you leave for the day, snap your horse’s halter and lead shank together and hang it in the designated area by his or her stall. In case of emergency or fire, this step-saving measure could possibly save your horse’s life. Post your contact information on the front of your horse’s stall, including blacksmith and veterinarian’s phone number. If you water your horse, rewind the hose. If you pick out your horse’s stall, empty the muck basket and put the pitchfork away. Flush the toilet when you use it. Don’t let things spoil in the refrigerator. Don’t get into barn gossip, nothing good will come of it. Turn out the lights. Close the gates and doors. Be careful. Sound like home? It is your home; it’s your second home. It’s where your horse lives and chances are you spend a lot of time there. Enjoy!

Immobilienmakler Heidelberg

Makler Heidelberg

Qualifying for a Home Loan in 2019 – What Requirements and Guidelines You Need to Know

1) How much of a Down Payment do I need to come up with?

In the recent past, people used to think 20% down was necessary to qualify for a home loan or to have a reasonable mortgage payment. For the most part, this is no longer the case. There are many types of mortgage programs that allow for low down payment options or no down payment in some cases. You also don’t have to be a first time home buyer to qualify for these programs either.

FHA Loans are one of the most popular types of mortgages applied for in today’s market, this is mainly because of low down payment options and the flexible qualifying requirements. Without down payment assistance, you just need a minimum of 3.5% down. A lot of people think FHA is strictly for first time home buyers, but that is not true. it’s a government-backed home loan, but they don’t require you to be a first time home buyer. FHA stands for Federal Housing Administration.

Conventional Loans have been gaining a lot of traction over the last few years and will soon replace the FHA loan program as the most popular loan product on the market. Conventional loans allow for a minimum down payment as low as 3% down and also allows for several creative ways to buy out the monthly PMI (Private Mortgage Insurance). This strategy helps reduce the monthly payments while increasing your buying power.

Minimum Down Payment requirements for each loan type below:

VA Loans – No Down Payment required

USDA Loans – No Down Payment required

FHA Loans – Minimum 3.5% Down Payment required

Conventional Loans – Minimum 3% Down Payment required

You can use gift funds for any of the programs listed above. Also, If you are a first time home buyer be sure to ask your loan consultant if you qualify for any down payment assistance program.

2) What Credit Score do I need to qualify for a Mortgage?

Aside from income verification, one of the biggest determining factors in qualifying for a mortgage is your credit score. The higher the credit score the better your chances will be in qualifying. When a mortgage company or bank checks your credit for a mortgage application they will pull what is known as a tri-merge. That is when a credit report is combined with data and individual scores from the 3 major credit bureaus. Equifax, Experian, and TransUnion. The middle of the 3 scores will be used to determine your qualifying score. Ideally, you want to have a middle credit score of 680 or above. In most cases, the higher your credit score is, the better your rate and terms will be as well.

There are minimum credit score requirements for every loan program, but to ensure you get qualified for the most competitive terms it is important that you do everything you can to learn how to increase and improve your credit.

Below are the minimum credit score requirements for each loan program:

VA Loans – 620 (some lenders may allow for as low as 580+)

USDA Loans – 620

FHA Loans – 580

Conventional – 620

3) What are the Income Requirements and Guidelines for a Mortgage?

Proving your ability to repay the loan is one of the most important requirements in the qualifying process. That is why showing sufficient and consistent income documentation is crucial when going through the pre-approval or qualification process. If you are a W2 employee and paid a salary then the verification process is fairly simple. However, can be more difficult for people that receive and/or rely on commissions, bonuses, overtime, etc. For borrowers that are self-employed and/or receive a 1099 it can be even more difficult and complex especially since you can have a lot more write-offs and deductions when you’re self-employed.

First and foremost you need a 2-year work history to even qualify using any income source. However, for full-time hourly or salaried employees that doesn’t mean you have to be at the same company or industry for 2 years. That used to be a requirement but not anymore unless the lender/bank has their own overlay. If you receive and want to use commission, bonus, overtime or other types of income then you have to show a minimum of a 2-year history and the bank/lender will use a 24 month average for qualifying purposes. Self-Employed borrowers are now able to qualify with 12-24 months bank statements for certain nontraditional (non-QM) loan programs.

Qualifying Income Sources:

* Full-Time W2 Income/Salary

* Income from Part-Time Jobs (must be at the job for a minimum of 1-2 years in some cases)

* Income from a second full or part-time job

* Overtime, Commissions, Bonuses (must average over 24 months)

* Seasonal (must prove 2-3 years consistency)

* Self-Employed Income

* Bank Statements (12-24 months)

* Permanent Disability

* Retirement/Pension

* Child Support/Alimony (Sufficient documentation required)

* Asset Depletion

What are the Required Documents Needed?

There are specific required documents needed that your loan consultant will request in order to process your loan approval. You should at least have the below list of documentation readily available and be ready to provide more depending on your particular situation.

* Complete Federal Personal and/or Corporate Tax Returns for the past 2 years (ALL SCHEDULES)

* W2’s for the past 2 years

* 1 Month worth of Pay Stubs

* Bank Statements (may need anywhere from 2-24 months)

* Retirement/Pension and/or Social Security Award Letters

* Disability Award Letter

* Divorce Decree

* Business License

* Asset Documentation

Immobilienmakler Heidelberg

Makler Heidelberg

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