In spite of the growing popularity of professional home staging services in most locations today, you will still possibly meet some real estate agents and brokers who just do not like to use staging for their listings. Within the home selling industry itself, you will find certain real estate agents who are either skeptical of the staging process and how it helps a property sell faster, or those who are immoveable from their own marketing techniques and are not open to trying any new system such as staging.
The hesitation by some real estate agents to use the services of staging professionals may, at times, stem from less-than-positive experiences they may have had previously with other staging companies or specialists. There are home stagers who overstage properties, doing too much with the space and end up distracting from the real emphasis or purpose of the technique altogether. Staging cliches are easy to spot and always come off as bland or fake, and prospective home buyers might end up assuming that something about the true nature of the property is being hidden if there is an excess of staging techniques used in a property.
However, the entire staging industry should not be broad-brushed based on the errors of some of its practitioners. Looking at the big picture, home staging remains a very effective tool in adding to the marketability of a home for sale and achieving a quick selling process. The shorter average time in which staged properties end up being sold compared to the longer average time for non-staged houses is proof positive that this method does work, and it will work if used the right way.
Some real estate agents hesitate to broach the idea of home staging to their clients because of the perceived cost. As many homeowners strive to be more conservative about their expenditures and want to keep costs down, staging updates are often seen as unnecessary or even too expensive. However, the average investment in home staging is not a burdensome amount at all, especially if the home seller is open to put in some time and sweat equity in getting their property into market ready status.
As a matter of fact, home staging that is planned carefully and executed correctly can increase the value of the home listing and speed up the time that it sits on the market. That in itself is a good investment return, as the homeowner can avoid losing money while the house sits longer in the market and loses its value. A well-presented, well-staged house can command a good price and is easily marketable.
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